Seeing that the Amaizing Day cereal brand is growing, we want to continue to create excitement and build loyalty for the brand by creating CARTOON characters in line with the brands functional benefits. This includes Protein, Calcium, Vitamin A and Fibre.
As such, we want to create characters representing these four nutritional benefits found in the brand to relate, engage and excite young kids.
Key for us;
The characters should have friendly faces.
They should have on a simple but attractive costume that can easily be developed.
The characters should have friendly faces.
They should have on a simple but attractive costume that can easily be developed.
Illustrations: Angelo Anosike
Art Direction: Louis Essien
